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SHOP2GETHER

When I worked as an assistant at Estúdio Mira Mira, founded by journalist Maria Rita Alonso, we developed campaigns, conducted macrotrends studies to guide the purchasing sector, and coordinated, along with the internal communication team of Shop2gether, part of the fashion content for social media.

SOCIAL MEDIA

"Historinha de Moda" e "Costanza Responde"

Some of the most important content we produced for the e-commerce social media were 'Historinha de Moda' and 'Costanza Responde,' with Costanza Pascolato. In the first one, this icon of Brazilian fashion would tell the story of a particular piece or style, and I was responsible for editing the products available on the e-commerce that followed the theme proposed by Costanza. In the second one, we selected a fashion-related question from the audience, and Costanza would answer it.

​"2SPY"

We also produced programs with the e-commerce founder Ana Isabel Carvalho Pinto. With her, we developed '2Spy,' in which the director would talk to the founders of brands that were part of the Shop2gether portfolio.

​"Novos Designers"

And a another interview program called "News Designers" with the new designers who had just joined the catalog, a very interesting initiative.

​"Hot2Spot"

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Hot2Spot’ was a special published on Shop2gether’s stories every Friday. In it, I listed a series of cultural tips and suggested an outfit with pieces from the e-commerce aligned with the theme.

MACROTRENDS STUDIES

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LU CACHEM

CampaignS, communication strategy for social media, and design of posts and banners.

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CHRISTMAS CAMPAIGN 2023

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